THE CHALLENGE
Where they were before AsraxMedia.
MetricsHub was driving high traffic through Google Ads, but their landing pages were converting at only 1.7%. High traffic costs meant they were barely breaking even.
The client was spending over $10k per month on ads, but their primary signup page was leaky and unoptimized.
Users were overwhelmed by feature explanations, complex onboarding flows, and a total lack of initial social proof.
They needed a simplified user flow, conversion-focused layout hierarchy, and copy centered around buyer problems.
