THE CHALLENGE
Where they were before AsraxMedia.
Aura Properties was relying on expensive, generic listing portals that produced low-intent leads. They lacked direct-to-consumer acquisition channels, resulting in high fees and slow sales cycles.
Relying on aggregator portals meant the client was competing head-to-head with hundreds of other brokers for the same buyers.
Their direct ad campaigns were targeting too broad an audience, leading to thousands of dollars wasted on unqualified phone calls.
They needed a direct landing page funnel and geographically targeted campaign structures that focused on high-net-worth postcodes.
