CASE STUDY

How we helped Montessori Toys achieve ROAS from 209.93% to 338.43%

Client

Montessori Toys

Industry

Toys / E-commerce

Services Delivered

PPC Ads Management

Duration

1.5 Years

THE CHALLENGE

Where they were before AsraxMedia.

Montessori Toys was running paid ad campaigns but underperforming relative to their industry and niche competitors.

In the tracked period, the account generated 3.64K clicks, 3.19K purchases, and a 209.93% ROAS on £1.52K of spend — decent, but not reflecting the sales volume the niche typically supports.

The client wasn't seeing sales volume in line with their industry or their direct competitors in the same niche. Worse, the sales they were getting were coming at a high cost.

Budget was leaking into traffic that wasn't converting efficiently, while lower-quality keywords quietly ate into spend without contributing meaningful return.

OUR APPROACH

What we did and why.

Full account audit: assessed the account end-to-end to identify exactly where budget was being wasted and what structural mistakes were holding performance back.

Conversion tracking setup: fixed and properly configured conversion tracking, since accurate data is the foundation for every decision that follows.

Keyword optimization: doubled down on high-performing keywords driving quality traffic, while cutting or restructuring the keywords exhausting budget without returns.

Shopping campaign focus: once the foundation was fixed, shifted focus to Shopping campaigns specifically, working to make them consistently profitable.

THE RESULTS

What we achieved together.

ROAS climbed from 209.93% to 338.43% — every pound spent now returns significantly more revenue than before. That came alongside major scale in spend (£1.52K to £11.1K), clicks and purchases, so the account grew and got more profitable at the same time.

338.43%

ACTUAL ROAS

37.7K

PURCHASES

29.9K

CLICKS

THE PROOF

Straight from the account.

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