How we helped Maranatha Pediatrics achieve Cost per conversion down from $44.80 to $12.64

Month 1 — audience refinement: focused on social media management to rebuild and refine the target audience, ensuring ad spend was reaching the right people before pushing for volume.

Month 2 — conversion focus: shifted campaign priorities toward converting the now better-targeted audience, optimizing creative and targeting on early performance signals.

Month 3 — scaling: with a validated audience and improving conversion rate, scaled spend and campaign reach to grow conversion volume sustainably.

Educational content marketing: content parents genuinely find useful — parenting guidance, child wellness, seasonal illness prevention, school health, nutrition, hydration, sleep habits and preventive care — rather than promotional graphics.

Consistent brand identity: every post used the same visual system — bright healthcare colours, child-friendly illustrations, readable typography and clear Maranatha branding — to build recall across platforms.

Community engagement and website support: an active publishing schedule with a clear call to action on every asset, turning engagement into clinic website visits and patient enquiries.