THE CHALLENGE
Where they were before AsraxMedia.
With intense local competition, Prime HVAC was struggling to get visibility during off-peak seasons. They spent thousands on generic search terms that generated non-serviceable clicks.
Local service businesses face rising ad competition. For Prime HVAC, ad clicks were climbing, but actual calls booked remained stagnant.
They were targeting generic informational terms like 'how to fix furnace' rather than high-ticket buyer search phrases like 'furnace replacement near me'.
They needed a tightened local service ad structure coupled with high-converting call funnels.
