THE CHALLENGE
Where they were before AsraxMedia.
The brand had an existing Facebook ad presence but was seeing weak return on spend.
Sales volume was low relative to budget, and the sales that did come through were costly to acquire — the account was consistently burning through budget without efficient output.
The core problem was cost inefficiency: the client wasn't just getting fewer sales than expected, the sales they did get were expensive to acquire.
Budget was being exhausted without a proportional return, raising concerns about whether Facebook ads could be made profitable for the business.
