CASE STUDY

How we helped Radiant Skin Co. achieve 3.2x ROAS in 90 days

Client

Radiant Skin Co.

Industry

D2C Skincare

Services Delivered

Google Ads & CRO

Duration

3 Months

THE CHALLENGE

Where they were before AsraxMedia.

Scaling ad spend while maintaining profitability was a bottleneck. Broken GA4 tracking led to misattributed data, and high-frequency ad fatigue caused CPA to spike.

Our client was spending thousands per month on Google Ads without a clear picture of their real return on ad spend. Fragmented tracking meant Google was claiming conversions that didn't show up in Shopify.

Furthermore, creative assets had not been updated in over six months, leading to ad fatigue and a sharp rise in acquisition costs.

They needed a clean tag infrastructure and a structured campaign layout built around real revenue metrics.

OUR APPROACH

What we did and why.

Fixed conversion attribution using custom Google Tag Manager tags and server-side tracking.

Consolidated fragmented ad campaigns into structured Performance Max and Search campaigns.

Introduced weekly creative refresh cycles, introducing high-performing video hooks and user-generated content.

Implemented budget scaling rules based on real-time ROAS targets rather than legacy budgets.

THE RESULTS

What we achieved together.

By restructuring their campaign portfolio and scaling profitable segments, we helped Radiant Skin Co. achieve a record-breaking quarter. Conversions rose by 118% while CPA dropped by 46%.

3.2x

ROAS LIFT

-46%

CPA REDUCTION

+118%

REVENUE GROWTH

"AsraX took over our Google Ads after months of wasted spend. Within 60 days they cut our cost per lead in half and doubled the volume. They report on actual revenue, not just vanity metrics."

Daniel R.Founder, Radiant Skin Co.

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