THE CHALLENGE
Where they were before AsraxMedia.
SignaFlow had a high ad budget but zero organic presence. Their website had slow load times, poor indexing, and content that targeted generic, high-difficulty terms.
SignaFlow was completely dependent on paid search ads to drive pipeline, leading to escalating customer acquisition costs (CAC) that ate away at their software margins.
A deep crawl revealed significant technical errors: slow core web vitals, missing sitemaps, and legacy redirect loops.
Their content program was also targeting top-of-funnel queries rather than intent-mapped transactional searches.
